Over 40 Years. Hundreds of Gyms. One Team You Can Count On.
Fitness Master has been the Gulf Coast region’s go-to source for premium fitness equipment, expert installation, and personalized service since 1989.
Built on Experience, Driven by Results
Fitness Master is widely recognized as the undisputed leader in fitness equipment retail, installation, and service across Northwest Florida and Southern Alabama. We’ve built more home gyms and outfitted more commercial facilities than any other company in the region.
Unlike big-box retailers or online-only stores, we show up. Our team selects the right equipment for your space, delivers it, assembles it professionally, and stays available for service and support long after the sale.
Meet The Team
Chris Coffey
Chris got his first job in fitness equipment sales and service in 1982 and picked the industry up for good in 1989. A University of New Mexico graduate, he has owned Fitness Master since 2003. He works hands-on in commercial sales, deliveries, and installations. In his spare time, he enjoys family, reading, and a wide range of exercise from sprints to yoga.
Mike Stefanko
Mike has been with Fitness Master since 1987. As GM and Buyer, he oversees inventory, controls purchasing, and pitches in wherever the team needs him — including deliveries and installations. He and his wife Tammie have two sons, two daughters-in-law, and five grandchildren.
Joe Campbell
Joe joined Fitness Master in 1999 and brings more than 25 years of experience designing small fitness rooms and full-size commercial gyms throughout Northwest Florida and Southern Alabama. Born and raised in Pensacola, he’s an active member of the local running and social community. For commercial inquiries, Joe is your guy.
Chris Messer
A University of Florida graduate in Exercise Physiology (1997), Chris has been with Fitness Master for 18 years. His background in orthopedic rehab clinics gives him a unique perspective when helping clients choose the right equipment for their health and fitness needs.
William Bird
Bio here...
Stephen Derry
Bio here...
